Where to Advertise a Catamaran for Sale: Portals, Brokers and Multihull Specialists

A catamaran buyer in Germany, a liveaboard family in Australia and an American looking at an ex-charter boat in Tortola all search in different places. For a broker, dealer or fleet with cats to sell, the question is less “which portal is best” than which mix of portals, specialists, shows and owner networks reaches the buyers for a particular boat at a cost that makes sense. This is an overview of the main channels, how each charges, and who it suits, based on what each one publishes about itself.

Last checked: November 2026. Audience figures and pricing models are as published by each company on its own pages; we have not audited them, and most portals do not publish full price lists. Show dates are from the organisers’ sites and can change. catamarket is our own marketplace and is described in the final section.

The big general portals

These carry boats of every type, and catamarans are one category among many. Their strength is reach. On any general portal your cat sits alongside other boats in the same price band, and how well a buyer can search for multihull details depends on the fields each site offers.

YachtWorld

Part of Boats Group, alongside Boat Trader and boats.com. YachtWorld says its listings are provided by subscribing member yacht brokers and new-boat dealers, so private owners reach it through a broker. Boats Group’s membership sheet says pricing varies with total listing count and geographic location, and lists BoatWizard, the MLS, a sold-boats database and optional paid placements. The same sheet claims more than six million boat shoppers a month and more than 80,000 vessels available for co-brokerage, citing Google Analytics and InfoLink data. For a broker, the practical value is the co-brokerage network as much as the consumer audience.

Boat Trader and boats.com

Boat Trader describes itself as the largest boating marketplace in the US. For private sellers it publishes package tiers (Basic runs two weeks; Enhanced and Premium run longer) with prices that depend on the boat’s location and price, and it says it takes no commission on the sale. A Boat Trader listing can be exported to boats.com as an add-on. The UK boats.com seller guide lists three private packages: Classic (four weeks, four photos), Enhanced (12 weeks, 12 photos) and Premium (24 weeks, unlimited photos). Both publish their private-seller packages openly, which makes them easy to compare for an owner selling without a broker.

Boat24

Boat24 has run since 2002 and operates 25 country sites across Europe. Its dealer page describes a Flex plan billed at the end of each month on the average number of active listings, with no minimum term, and notes that charges continue until the account is cancelled even if nothing is listed. It imports NautiX feeds free, includes the Boatvertizer listing tool at no extra cost, and says it can export listings to more than 20 other marketplaces. It claims over 1,000 dealers and brokers. Listings appear in 22 languages, according to Boat24, which suits cats lying in the Med and buyers from across Europe.

Rightboat

UK-based and aimed mainly at brokers and dealers, though Rightboat says eligible US owners can also list boats priced up to $50,000 themselves. It publishes three trade membership tiers without prices. It claims over 35,000 listings from 450 brokerages and dealerships, 110,000 registered buyers who get saved-search alerts, and over half a million visits a month. Feeds in and out are included in the two main tiers.

TheYachtMarket

Launched in 2003, open to brokers and private sellers. For the trade it sells monthly, quarterly and annual subscriptions, imports stock from other portals such as YATCO, JamesEdition and Rightboat, and claims over 1,100 brokers in more than 60 countries.

boatsales.com.au

Part of the carsales group, and “Australia’s #1 boating site” by its own description. The site offers a “create an ad” route for owners and separate dealer advertising. For a catamaran lying in Queensland or New South Wales it is an obvious place to start.

Multihull specialist brokers

Specialist brokerages sell only or mainly catamarans and trimarans. They charge commission on a sale rather than a listing fee, and in return bring buyers who are already set on a multihull, brokers who know the models’ weak points, and usually a presence on the big portals and MLS systems as well.

A few examples, described from their own sites:

• The Multihull Company lists offices in nine US locations from Annapolis to Kemah, plus the Virgin Islands, St Martin, Grenada, Puerto Rico, Panama, Trinidad, Croatia and France.
• Catamaran Guru says it gives independent advice and lists yacht sales offices in Florida, Annapolis, California, London and Tortola. It also runs charter management programmes.
• The Catamaran Company publishes a seller’s guide that explains how commission is split between listing and selling broker, and suggests that a 70/30 split in the selling broker’s favour gets more brokers showing a boat than 50/50.

Commission rates are rarely published. Where they are, they vary widely. Breeze Yachting, a Swiss brokerage, describes 10% as the standard rate for an exclusive central-agency listing. Yachtsnet, a UK online brokerage, publishes 4% as sole agent and 6% where other brokers also offer the boat, with a £1,000 minimum, payable only on a sale. Get the rate, the split with co-brokers, the term and the exit clause in writing before signing.

Charter fleet brokerages

The large charter companies run their own sales operations for boats leaving their fleets. The Moorings says many owners place their yachts with its brokerage offices at the end of the charter term. Sunsail’s brokerage describes its stock as the world’s largest selection of used charter yachts, monohulls and sailing and power catamarans from 30 to 60 feet, and says they go through a phase-out maintenance programme.

For an owner coming out of a management programme, the in-house brokerage is the obvious first call: it knows the boat’s history, and some fleets also sell to their own charter clients; Sail Ionian told Yachting World that quite a few of its yachts go that way. Check the management contract for any sales clauses. If it leaves the owner free, an independent broker or open portals widen the pool. The Catamaran Company suggests charter-managed owners list six to nine months before the phase-out date. Our article on selling a catamaran covers the private side of the same process.

Owner groups, forums and social media

Model-specific owner groups on Facebook, forums and owners’ associations reach people who already know the model, including owners thinking about trading up and buyers waiting for a particular boat to come up. The Catamaran Company’s seller guide calls social media the new “print media” and tells sellers to ask their broker how they plan to use it.

Some caveats:

• Group rules differ; many ban commercial posts by brokers, so ask an admin first.
• There is no structured search, so the post has to stand on its own: model, year, layout, location, tax status, price, and a link to a full listing.
• Open groups attract scammers as well as buyers. Verify anyone who contacts you before discussing payment, and be wary of “shipping agents” introduced by the buyer.

Boat shows

Shows matter more for new boats than used, but they are where brokers meet buyers who have narrowed their choice to a catamaran and want to compare models side by side. The two events built around multihulls are both in the south of France.

In Australia, the Sanctuary Cove and Sydney boat shows ran in May and July–August 2026; check the organisers for 2027 dates.

Show costs for brokers vary with the stand and berth, and organisers publish them in exhibitor packs rather than on public pages. The cheapest way to use a show is often to walk the docks with a list of buyers’ requirements and a tablet full of your listings, rather than to exhibit.

Matching channel to boat

A rough guide we would use for a brokerage with mixed catamaran stock:

• Ex-charter four-cabin cat, Caribbean: fleet brokerage or specialist broker, YachtWorld through the broker, US portals, plus a multihull marketplace.
• Owner’s version, EU VAT paid, Mediterranean: Boat24 and other European portals, a specialist broker, the La Grande-Motte show, owner groups for the model.
• Power catamaran, Florida: Boat Trader and boats.com, YachtWorld through a broker, Miami show.
• Performance cat (Outremer, Catana, HH): specialist brokers and the model’s owner network first; these buyers know the boats and often know the hull number.
• Cruising cat in Australia: boatsales.com.au, a local multihull broker, Sanctuary Cove or Sydney.

Whatever the mix, use one listing text and one photo set across all channels, and keep the price identical everywhere. Buyers compare across portals, and a boat listed at three different prices loses credibility. If a deal goes ahead, our catamaran purchase agreement is a free starting point for the contract.

catamarket: a multihull-only marketplace

catamarket lists only catamarans, sail and power, worldwide, with prices in the seller’s currency and an approximate conversion. Private owners list free (up to 15 photos, 12 months, no commission). For brokers and dealers the dealer package costs €99 one-off for up to 25 listings, each online for 12 months, with a verified dealer badge, a broker profile and no commission; stock can be imported from a feed or spreadsheet on request, and brokers who join before 31 March 2027 get the first three months free, including the import. Details are on the broker page; owners can start at sell your catamaran, and buyers can browse the marketplace.

Related guides

• Used Catamaran Prices in 2026: What Ex-Charter Cats Cost in Croatia, Greece and the Caribbean
• Selling Ex-Charter Catamarans: Timing, Pricing and the Questions Buyers Ask
• Catamaran Listings That Get Enquiries: The Data and Photos Buyers Filter On
• Boat Listing Feeds Explained: OpenMarine, XML, CSV and Bulk Import for Brokers

Sources

• YachtWorld – Home page
• Boats Group – YachtWorld membership one-sheet (2023)
• Boat Trader – Sell your boat
• boats.com – Selecting an advertising package
• Boat24 – About
• Boat24 – Information for dealers
• Rightboat – Business membership
• Rightboat – Where to sell your boat
• TheYachtMarket – About
• TheYachtMarket – For boat sales professionals
• boatsales – Home page
• The Multihull Company – Home page
• Catamaran Guru – Home page
• The Catamaran Company – Seller’s Guide
• Breeze Yachting – Ways of selling a yacht
• Yachtsnet – FAQ: commission and charges
• The Moorings – Yacht Ownership
• Sunsail – Yachts for sale: ownership and brokerage
• International Multihull Show – Useful information (2027 dates)
• International Multihull Show – IMS 2026: a record-breaking edition
• Multihulls World – World Boat Show Calendar 2026–2027
• Multihulls World – Who’s who: Sheila Jones, Annapolis Sailboat Show (2026)
• Yachting World – Second hand boats: buying an ex-charter yacht (2022)
• Annapolis Boat Shows – United States Sailboat Show
• Marine Industry News – Miami boat show outlines changes for 2027 (2026)

Cover photo: YF Chen on Unsplash.